Home - Serino Channel Services

The channel is about winning new business. This site exists for managers at channel companies or at technology vendors who, together or unilaterally, need to drive channel sales and measure the results of joint marketing activities. 

Within the site you’ll find ideas and see examples of how to plan and execute a winning strategy with your partners, be they “channel partners” or “vendor partners.”

Based on very deep first-hand experience driving sales numbers in channel environments … motivating partners not to just engage, but to excel … AND measuring the ROI and result of the combined effort, Serino Channel Services features Channel CARMA^SM lead generation solutions.  Please click on the icon to review a brief presentation about this highly measurable service solution that raises the bar beyond channel enablement and into the sphere of motivated people and business partners working and winning together … as a team.

That team includes:

o   The end customer because their problem is solved or their opportunity is seized

o   The technology vendor, distributor, and/or integrator since they create and deliver some/all of the needed products and services to the Solution Provider/VAR

o   The Solution Provider/VAR since they’re the customer-facing experts with application, industry, and account knowledge that ultimately results in the solution that wins the sale, market share, and life-time value of the customer.

On July 16, 1993, the company was established to provide business development services within the high tech sales channel. In 2009 it was reorganized and rebranded Serino Channel Services to better serve the immediate needs of our clients to find new business opportunities and measure the ROI made to build their businesses.

More than 135 unique clients utilize our services, many because we understand their businesses based on the experience of walking many, many miles in their shoes.

Use the navigation buttons on the left to find examples of our channel engagements, campaigns, recent newsworthy articles, and resources essential for building strong channel businesses.

You can reach the former Serino Associates, Inc. website by following its link.

Serino Channel Services is a member of CompTIA.