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The channel is about winning. This site is about helping you, a channel company or vendor with a channel need … understand, plan, and execute a winning strategy.

Fortunately, for those who excel in team environments, the channel is a place where winning is done as a team. That team includes:

·        The end customer because their problem is solved or their business opportunity is seized

·    The Solution Provider because they make the sale, earn the profits, and become best positioned for the life-time opportunity of that client.

·    The distributor and/or integrator since they deliver some/all of the needed products and services.

·    The technology vendors since they too win the sale, market share, and life-time opportunity through the partner.

On July 16, 1993, the company was established to provide business development services within the high tech sales channel that is to Solution Providers, distributors, and their vendor partners. On March 30, 2009 it was reorganized to better serve the immediate needs of our clients to find new business opportunities, while measuring their return on the investment (ROI) made to build their businesses.

More than 110 unique clients engaged our channel-focused services because the people who are Serino & Associates understand our clients’ business and business need based on our first hand experience. As importantly, we also understand our clients’ customers’ needs that have “technology or the financing of technology” as the basis of their solution.

The menu bar to your left provides access to information about the company. You’ll find examples of channel engagements and campaigns, recent newsworthy topics, and other resources and information available from Serino & Associates essential for building strong channel businesses.

You can reach the former Serino Associates, Inc. website by following its link.

Serino & Associates is a member of CompTIA