This website is about Tony Serino's career in the high tech industry, especially his involement with business development with and through indirect sales channels.

After spending a number of years working with OEMs, ISVs, distributors, system integrators, VARs, and other resellers, I started Serino Associates, Inc., a business development firm, in July 1993.

For 12+ years, Serino Associates established or enhanced sales pipelines for our clients with integrated channels marketing startegies and tactics. High-tech manufacturers and their distribution channel partners comprise our client base of 110 unique clients. Serino Associates was legally closed as a Massachusetts Corporation on December 31, 2005, and the business wound down and finally ceased operations in the spring of 2006.

Integrated Channels Marketing™ and International Channels Marketing were trade marks of Serino Associates, Inc. 

The following paragraphs, taken from the company's original website, articulate the philosophy that guided the company throughout the boom and bust business cycles that were the high tech industry from 1993 to 2006.

Many business consultants will dispense their advice, wish you good luck and hand you the bill. When you try to follow that advice and it doesn't work out, they'll blame it on "poor implementation." We don't think that kind of advice is very helpful.

At Serino Associates, we don't toss our recommendations over the wall. Instead, we're ready to design and implement the business development solutions we propose – and let the new bottom line speak for itself.

The two cultures of high-tech manufacturing and distribution channels do not always understand each other. The result can be missed sales goals and wasted budgets, frustration and unsatisfactory performance.

Serino Associates will help you develop congruent channels strategies and programs that are in sync with market and business realities. We translate opportunities and programs into success for all members of the high tech supply chain.