Anthony Serino
1 Hopkins Street, Wakefield, MA 01880
(781) 718-7395
Career expectation
• Business development role for a company needing to establish or enhance its indirect sales channels
Professional experience
• Career highlights
o A leading authority in the high tech industry on the discipline of business development (also referred to as channel marketing)
o Sales manager for industry’s top system distributor, for 32 consecutive quarters
o Started and ran channel-focused consulting and marketing service business (12+ years)
o North American and international (England, France, Korea) business development experience
o Executive, P&L, business development, sales management, sales, vendor relationship, and technical experience
o Broad supply chain experience; from IC through device, system, solution, to aftermarket
o Understands how technology solves business problems: e.g. compliance, ROA/ROI, supply chain
• Consultant (April 2006 – present)
Business development/sales channel consulting engagements with document management, IT asset management, and Facilities Asset Management software companies.
• Serino Associates, Inc. President and founder (July 1993 - April 2006)
Founder and principal of business management and full service business development/ marketing services firm. Focused on increasing sales to end users through/with channel partners. 110 unique high tech supply chain clients.
• Avnet, Inc. See detail below
o Avnet Computer. Vice President, Business Development
Established and managed marketing department for $150 million business unit. Built pipeline of sales leads with various partners
o Hamilton/Avnet Computer. Vice President, Sales Unit Director
General Manager with P&L responsibility for $24 million flagship branch of leading distributor
o Hamilton/Avnet Electronics
- Area/Regional Computer Sales Manager
Lead Avnet’s top system sales office (of 50) and DEC’s largest distributor office world-wide.
- Technical Specialist
Provided pre- and post-sale technical support for OEM-focused sales team.
Education and Publications
Suffolk University: Boston, MA. MBA
University of Massachusetts, Amherst: BBA, Marketing
Authored more than 25 articles published in industry periodicals.
Program examples
Some program examples and descriptions of consulting engagements can be seen within this website
References
Provided upon request