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About Serino Channel Services

Serino Channel Services provides integrated channel marketing solutions for high-tech vendors and affiliated service companies, especially Solution Providers and VARs.

Integrated Channels Marketing™

Many business consultants dispense their advice, wish you good luck, and hand you the bill. When you try to follow that advice and it doesn't work out, they'll blame it on "poor implementation." We don't think that kind of advice is very helpful.

At Serino Channel Services, we don't toss our recommendations over the wall. Instead, we’ll help you design impactful business development strategies and plans … and execute the tactics.  The resulting bottom line will speak for itself. 

Because the two distinct cultures of high-tech manufacturing and “the channel” do not always understand each other, sales goals can be missed, budgets wasted, and frustration with one another mount. 

Regardless of whether you are a Solution Provider or a high tech vendor, Serino Channel Services will help you develop and execute congruent partnering strategies and programs that are in sync with market and business realities. And today, that means understanding ROI.

The people who are Serino Channel Services

Serino Channel Services is a collaboration of a group of channels management professionals that began in 1993. While the corporate structure has changed, our mutual cooperation and single-minded dedication to the channel has not.

Anthony Serino is president and founder of Serino Channel Services. Service providers and high tech vendors needing to build channel businesses will benefit from Tony Serino’s strategic perspective, tactical execution skills, contacts, and extremely deep first-hand understanding of the people and companies that comprise the high tech sales channel.  

His accomplishments and successes in channel-specific business roles and channel-development business initiatives provide testament … as do the statements made by clients as quoted within this website.  More

Jim Wittry is a results-driven, innovative Senior Manager with extensive experience in driving business within the high technology industry.  His specialties include technology hardware and software sales and business development, Internet e-tailing and B to B sales, Financing to the Solutions Provider Market. He is Managing Director of Technology Channel Strategies and serves as Treasurer on the *COMPTIA Board of Directors.  More

Michael Fizz is a Senior Advisor at FCI, a company providing system integration and strategy consulting services. Mr. Fizz specializes in monitoring and predicting industry trends coupled with quantitative and qualitative reviews of technology vendors, and provides cumulative quarter by quarter Enterprise IT spending trends and outlooks specific to the clients’ needs.  More

Hank Haddad is the founder of VARometer®, a research company that focuses on computer solution providers, and best known for its Solution Provider Business Models reports. Reseller Management magazine described the reports as "...the bible on VAR taxonomy and business model benchmarks for success."  More

Robert Schuldenfrei, Consultant in the Management Sciences, joined the staff of Serino & Associates. Mr. Schuldenfrei brings over thirty years of experience working with companies small as the shop on Main Street to as large as the Fortune 100 organizations.  More

Steve Johnson is a sales and marketing professional with over 25 years of practical experience working with OEMs, contract manufacturers (CMs), distributors, value-added resellers (VARs), and manufacturer’s representatives in the technology sector. He’s held both field and corporate leadership positions in multiple functional areas including sales, marketing, partnership management, and customer service.  More

Lisa Coe as creative director and designer knows how to make both clients and coworkers comfortable. She sets the tone with her good-humored appreciation for the needs of each client counterbalancing the individuality of the artists. She sets the standard with her polished creative work.  More

Tony Palazzolo is a telecommunications channel expert.  He comes to Serino Channel Services from XO Communications and lends his expertise in business development and management in the channel as it relates to the telecommunications industry. More

Kim Proctor is an internet marketing expert, social media authority, and customer relationship consultant. Her specialties include growing sales and referrals by developing and implementing a full customer lifecycle marketing strategy that includes the web and social networking aspects. More

Amanda Tucker is a hands-on social media consultant and online editor with extensive experience working with companies to develop and execute social media marketing plans.  The intent of the plans she designs and implements is to further business growth and customer communication.

With 8 years experience in online marketing and communications, Amanda specializes in content and blog management, media plan development, project management and training.  More

David Winthrop is a photographer with Serino Channel Services.  After assisting some of the most accomplished photographer’s in the country, David established David Winthrop Photography in Boston, Massachusetts in 2003.  Having had the privilege of traveling and shooting cultures all over the world, he relocated his studio and base of operation from Boston to Brooklyn, New York in 2008.  More

Donna Orth is a consultant with Serino Channel Services.

A partial list of clients

In 1993, Serino Channel Services began providing consulting, marketing, and marketing communications services to the high-tech industries vendors and channel companies. From then until now many things have changed in the industry but the basic tenet of understanding your client’s business needs remains the most essential element in helping the client succeed.

More than 110 unique companies selected Serino Channel Services because of our very deep, first-hand, understanding of what it takes to produce results within the high tech sales channel.

Vendors; Hardware

Akamai Technologies                                            Hewlett-Packard Channel Marketing
ATG Gigadisc                                                       IntraServer Technology, Inc.
Centennial Technologies                                        LANart Corporation
Century Electronic Manufacturing, Inc.                    MicroTouch Systems, Inc.
Compaq (HP’s PC brand)                                       Motorola
Cyan Technology                                                  Plaintree Systems, Inc.
Data General                                                        Proteon
Digital Equipment Corporation                                Schneider Automation
Entrada Networking                                               StorageTek
FlowWise Networks                                              Sun Microsystems
Gamewell Company                                              WPI Group
Hewlett-Packard Storage                                       XPRO Systems
Hewlett-Packard Services

Vendors; Software

Andean Portal                                                        Digital Equipment Corporation
ASI Business Solutions                                          Electricsmarts
Boston Business Computing                                   FTP Software
Care Business Solution                                          HOPs Software
Datawatch Corporation                                           Informix Software
Lotus Development Corporation                               SyAM Software
NetManage Software                                              Virtual Image Technology (VIT)
Open System Solutions                                          Worldwide Information, Inc.
Raptor Systems                                                     Zeus Technology
InterPro Solutions

Distributors

Avnet, Inc.                                                              NECX
GE Access                                                            Nu Horizons Electronics
Hall-Mark Computer Products                                  Optional Systems Resources
Hamilton Hallmark Electronics                                 PerforMax
iPark - Boston                                                        WesternMicro Technology
MOCA (Division of Arrow Electronics)

Solution Providers and VAR's

Advanced Modular Solutions                                     Michaura Systems
American Digital                                                      Micros to Mainframes
ASI System Integration                                            MTI Systems
Avnet Computer                                                       Nexgen Technologies, Inc.
Bac-Tech Systems, Inc.                                           Northrop Grumman IT Solutions
Celeritas Technologies, Inc.                                      Perfect Order
Comport Consulting Corporation                                Premier Systems
Computer Evolution Corporation                                Provider Solutions
Continental Resources, Inc.                                      Regan Technologies
Corporate Technologies                                            Sequel Data Systems
Corstar                                                                   Solarcom
CTSI                                                                      Systems Solutions
Edgewater Technologies, Inc.                                   Total Tec Systems
Expert Server Group                                                Tryonics, Inc.
Guided Applications                                                Vital Integration
Helio Solutions, Inc.                                                Workgroup Solutions, Inc.
Innovative Technology Group                                    Works Computing
Integrated Management Services, Inc.                       WorldCom Exchange
International Integrated Services, Inc.

Publications

Cahners: DN&R                                                       PCIs DIGITAL UNIX News
CMP Channel Advocate                                            Reseller Management Magazine
Computer Economics                                               Solutions Integrator Magazine

Other

iPark – Boston (Korean Government Agency)             Patriot Lubricants
Keystone Engineering                                              Rensselaer Polytechnic Institute
Meyer Surface, Inc.                                                  YTKO
New England String Ensemble

Date changed: 07/08/10

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