Steve Johnson is a sales and marketing professional with over 25 years of practical experience working with OEMs, contract manufacturers (CMs), distributors, value-added resellers (VARs), and manufacturer’s representatives in the technology sector. He’s held both field and corporate leadership positions in multiple functional areas including sales, marketing, partnership management, and customer service.

In addition to Steve’s sales experience, his work includes conducting research to identify and evaluate target markets, customers, and prospects based on profitability and compatibility with the brand promise and the organization’s product and service offering. Steve’s strategic and tactical channel marketing experience is based on developing comprehensive integrated marketing communication plans that deliver relevant messages and incentives; and measuring the return on the marketing investments made to deliver the results.

Steve holds a bachelor’s degree in marketing management from Western Governors University and master’s degree in integrated marketing communications from Eastern Michigan University. He is currently enrolled in the website design certificate program at the University of Massachusetts Lowell.

Date last changed: 04/09/10