News

06/23/10 - Serino Channel Serviced announced that Tony Serino has presented a webinar.  The topic was Channel CARMA.  To view the PowerPoint slides for Channel CARMA please click the hyperlink in this sentence.  To view these same dot points as text click this link: Channel CARMA text.

06/01/10 -  Tony Serino announced today that Serino Channel Services has released a Best Practice positional paper on the topic of Driving Channel Revenues within Vendor/Partner sales environments.  The paper addresses a highly measureable process that is constructed to motivate business partners to build new business pipelines together.  The paper, Driving Channel Revenues; Attaining Channel Karma is accessible via bit.ly/bbaaW4 and, among other Channel Sales topics, discusses examples of how and where joint vendor/channel sales and marketing planning should occur to maximize results.

Serino Channel Services has been helping IT vendors and channel companies drive sales together since 1993.

04/28/10 - Find out how Channel CARMA solutions are deployed as a measurable and motivational business development framework created to drive revenues and build motivated, loyal relationships among technology vendors, and IT service companies. 

04/07/10 - Press release: For immediate release - Serino Channel Services (Wakefield, MA) releases first product for IT Sales Channel; Channel CARMA. 

Positional paper - Attaining Channel Karma. 

07/07/09 - Serino Channel Services has made available three sales collateral items for downloading:

Service Product:  ROI Channel Marketing. 
Positional paper:  Channel Marketing: The Era of Accountability. 
Paper:  Channels Marketing Services Provider. 

06/17/09 - Tony Serino announced today that Serino Channel Services has joined the CompTIA.  CompTIA is the non-profit trade association advancing the global interests of information technology (IT) professionals and companies including manufacturers, distributors, resellers, and educational institutions.  As a member we are permitted to display their logo on our home page.  It is reproduced here:

Case Study: Integrated Channels Marketing; Sun, Oracle, Cisco, & Veritas

08/03/09 - One of the principal services Serino Channel Services provides its clients is the creation of integrated marketing campaigns.  This service is based on understanding and resolving the client's needs and the needs of their customers and technology provider partners. 

Channel Marketing: The Era of Accountability 

05/18/09 - A positional paper on the topic of business development among members of the high tech sales channel including vendors, distributors, integrators, and Solution Providers by Tony Serino, President; Serino Channel Services, LLC, a Channel Marketing Services Provider. 

Date changed:  07/09/10