Serino Channel Services services address and resolve issues faced by Technology Vendors, such as:

·    Good marketing engine with excellent understanding of their offering but limited understanding of the Channel Partners’ value add

·    Diversity of reseller base might require significant infrastructure to customize campaigns by market, geography, service added etc.

·    Limited closed loop feedback as to yield once distributed by reselling partner (hard to track results other than through point of sales reports)

·    Offers often time sensitive relative to call to action … and cannot afford time lost with resellers

·    Limited quality control over campaign execution

·    Limited standard process or recommended process for implementation

Date last changed:  11/18/09