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Lists and databases … financial sense, common sense, and Winston Churchill.Financial sense: The databases you use are the intellectual asset of your firm. As such they should be owned by most businesses, not rented. Common sense: The best way to catch a fish is to fish where the fish are. If you fish in a stocked pond full of hungry fish, chances are good you will catch what you need. If you use the best fishing equipment and bait to fish in ponds that have no fish, you will not catch any fish. It is the same with lists and databases. They have to be stocked and restocked with people interested in your solutions, services, and products. Winston Churchill once said, “… democracy is the worst form of government except all the others that have been tried.”
Our
experience building lists and databases for our clients began in 1993
and continues to this day. Our personal experience building lists and
databases began circa 1978.
We
believe that the lists and databases we develop for our clients are as
good as or better than any that exists. Period. This statement is made
based on first-hand experience.
Mr.
Churchill may have put it this way “… Serino Channel Services lists are
worse, except all the others that have been tried.”
We know, and you should too, that list/database
development is a tricky process that has to be managed and customized
for each client. There is no “one great list to buy” although some would
claim there is.
The
lists we develop for our clients come with a conditional guarantee that
95% of our U.S. Mail addresses are accurate and that 80% of our email
addresses are accurate. By using the list appending and list
augmentation services described below, together, we can maximize the
value of your Intellectual Asset and the likelihood that your campaigns
will yield the highest possible ROI.
Serino Channel Services, LLC, through Serino List Services, list development
services include:
Date last changed: 11/18/09 |
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